— Targetstar®

Targetstar® is a startup dedicated to developing products and services that help amateur skeet players advance to professional levels.  

I conceptualised and designed the Targetstar® brand from the ground up, aiming to capture the dynamic energy of the sport and position it as a lifestyle brand for its evolving product lineup.

— Project
With a core focus on providing physical and digital tools to enhance the skills of amateur athletes and occasional players, we saw an opportunity to reposition the brand to focus exclusively on products and services—creating a versatile foundation for future business and marketing expansion. Targeted toward both experienced and younger players, the brand aimed to project confidence, reliability, and energy, ensuring it would stand out and earn consumer trust.

The colour palette is anchored in simple tones with a bold orange accent, inspired by the iconic orange of the clay disk. For the digital experience, this was adapted to prioritise accessibility and clarity, effective both outdoors during play and indoors for performance reviews.

In close collaboration with the UX team, I supported the translation of these brand principles into an app experience that embodies the brand’s values and adapts seamlessly to users’ needs.

— Role
Brand Design & Art Direction
— Output
Brand Strategy, Brand Identity, Brand System Design, Art Direction, Marketing Design
— Renders
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