— Project
As custodians of the brand experience, we engaged in a thorough process of defining NielsenIQ's entire experiential language, informed by a blend of quantitative and qualitative research. This ensured that our creative decisions were not only visually impactful but also resonated authentically with the customers. At the heart of our efforts was the nuanced translation of business objectives and positioning for the NielsenIQ brand. We meticulously mapped out the visual expression, colour behaviour, illustration style, Icon design, UX patterns, Atomic UI components and the broader spectrum of visual, motion, and sonic expressions. This approach was rooted in a profound understanding of the brand's strategic goals, allowing us to align design elements seamlessly with overarching business objectives.

The output delivered to the client were not merely a compilation of design assets; they were thoughtfully curated in a toolkit format. This intentional choice facilitated easy extension and adaptation, providing the brand with the flexibility to evolve without compromising its visual identity. By incorporating foresight into the design process, we ensured that the brand's visual language not only captivated attention but also served as a potent means of communicating its positioning and business objectives seamlessly.