— Project
To address the increasing number of home accidents, IKEA proactively engaged in providing customers with essential information and tools for creating safer home environments. Employing a customer-centered design approach and agile, cross-domain teams, we developed a platform enabling IKEA to innovate new products and value propositions based on customer insights. The initiative aimed at redefining home safety awareness, adopting a deeply human and collaborative approach. By incorporating the expertise of safety professionals, we created a personalised and visually engaging experience. This program empowered users with the awareness and tools needed to mitigate accidents and injuries at home, recognising the evolving safety needs as children grow.

Key principles of the app include understanding the user's priorities, providing guidance on safety hazards, and offering tips and tools. The app also allows users to track their progress in improving home safety, with timely reminders for knowledge refresh as children develop. The IKEA Safer Home app is currently live in Iceland, Australia and selected cities in USA.