P06
Brand Toolkit
Natasha Rostovtseva serves as a board member and advisor in the fields of health tech and sustainability. Holding both a medical doctor degree and an MBA from INSEAD, she brings over 20 years of expertise in preventive care, media, and technology, including positions at Google.
I developed Natasha's brand identity from scratch, aiming to create a Minimum Viable Brand tailored to the requirements of her fledgling business. Every aspect, from positioning to execution, was informed by a systematic set of brand principles, ensuring Natasha could lay a strong foundation for her journey as a solo entrepreneur, enhancing credibility and recognisability.
— Project
In defining Natasha's business's brand identity, I've focused on elementary forms to enhance distinctiveness and recall. After delving into her heritage and two decades of professional journey, I've condensed the research into a pivotal motif: the flake. This versatile symbol, representative of her dynamic expertise, serves as the cornerstone for the brand identity, adaptable across various applications once turned into a device.
The colour palette draws inspiration from her expertise in both medicine and digital realms, incorporating soft, vibrant hues to convey a sense of balance and reliability. I've carefully considered layout design and typography, ensuring seamless integration with editorial pursuits across digital and physical platforms. The result is a sleek and cohesive brand identity, meticulously crafted to herald her fresh new chapter in business.
— Role
Design & Art Direction
— Client
Natasha Rostovtseva
— Studio
Freelance
— Output
Brand toolkit, Art Direction, Marketing Design, Digital Design
— Photography
©Google Deepmind
— TBN
This project is a component of my side hustle, which is dedicated to assisting startups and small businesses in shaping their identity by offering MVBs (Minimum Viable Brands).
