— In The Wild™

In The Wild™ is a boutique startup driven by a sincere mission: to provide expertise and personalized support to safari enthusiasts in search of unforgettable adventures across Africa's expansive landscapes.

I crafted the ITW brand expression based on an established identity, with the goal of creating a Minimum Viable Brand firmly grounded in systematic simplicity and aesthetics.

— Project
Our project approach focused on creating a brand that connects emotionally with our audience. We aimed for qualities like approachability, love for nature, and adventure. I crafted a direction that feels natural and timeless, inviting engagement. We tailored every aspect to suit the lifestyle of today's young global traveler, balancing simplicity and functionality. Our brand narrative offers an experience that resonates with our audience's aspirations. 'In The Wild' symbolizes simplicity, nature, and consciousness. The website is an editorial journey through nature and adventure, not just a digital storefront.

— Role
Design Director
— Client
In The Wild
— Studio
Freelance
— Output
Brand Strategy, Brand expression, Art Direction, Marketing Design
— Photography
©ITW
— TBN
This project is a component of my side hustle, which is dedicated to assisting startups and small businesses in shaping their identity by offering MVBs (Minimum Viable Brands).