— Project
Operating across various sectors such as telecommunications, digital services, broadband, e-commerce, and media and entertainment, the Jio brand's visual system is designed for scalability and automation. Every decision aims to support and expand the business while providing a simple, recognisable system rooted in Indian culture for designers, stakeholders, and customers to interact with effortlessly.

This project marked my initial foray into designing and implementing automation solutions. While creativity and scalability were typically emphasised, this endeavour required the translation of sustainable ideas into software and plugins to facilitate brand expression across diverse touch-points and platforms. From atomic design elements like logo variations to colour and component plugins, to accessibility testing for UI interactions, each element was meticulously crafted to align with the overarching brand vision.

Given Jio's extensive reach across multiple industries, the objective was to maintain a simple yet versatile brand capable of resonating with various audiences and purposes without compromising credibility and trustworthiness.