— Disney® Life

Disney Life, now integrated into Disney+, is a groundbreaking digital subscription service that revolutionises the Disney entertainment experience, aiming to foster stronger connections between Disney and the families who delight in our movies, TV shows, music, and games.

As a senior brand designer on the project, my objective was to capture the enchantment of the Disney universe, crafting a straightforward and distinctive identity rooted in the stories and adventures of its characters, fostering shared experiences for families every day.

— Project
In crafting every detail of the Disney Life Identity, we immersed ourselves deeply in the rich Disney ecosystem of movies and digital offerings to craft a robust identity firmly rooted in the magic that defines the brand itself. From carefully selecting our color palette to choosing a solid typography, every element was meticulously designed with the intention of creating a service that serves as the perfect companion for kids and families alike. Our goal was to create an experience that allows users to share the enchantment of Disney, whether individually or together, fostering moments of joy and wonder.

— Team
Lucio Rufo: Creative Director
Franco Roncoroni: Senior Brand Designer
Matias Alvarez: Senior Brand Designer
— Client
Disney®
— Agency
R/GA
— Output
Brand Identity, Brand Visual System